Words matter.
Computing isn’t creative. It affords conditions that enable people to be Creative. Creativity is a non word.
One of the reasons that any of the atrocities in learning theory such as the VAK debacle occurred is because the words have pre-existing meaning or are easy to get some flawed handle on without actually engaging with the theory.
Computing: we need an elevator pitch. We need a “why” 
Lesson Planning – this is selling
The Grinch Manifesto 
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